Wednesday, February 07, 2007

Over 16 million wings sold on Super Bowl sunday

Wingstop Sells Three Million Wings on Super Bowl Sunday; National Chain Breaks Its All-Time Single Day Sales Record: Financial News - Yahoo! Finance

The Wingstop, one of the fastest growing chicken wing chains in the US claims that it sold over 3 million wings on Super Bowl sunday eclipsing it's record of 2.5 million last year.

If this is true, I'd say it's safe to say that over 16 million wings were sold on Super Bowl sunday this year. Here's my math:

Major Chains

Wingstop has 550 locations and sold 3M wings, that's roughly 5,500 wings per location.
BW3 has 415 locations, so if they also sold 5,500 wings per location that's another 2.3M.
Hooters has 435 locations, keeping with our average per location that's another 2.4M.
The Wing Zone has 100 locations, there's another .5M.

So, by covering the major chain's 1,500 locations we've already got 8.2M wings flying out the door.

Other Places to Get Wings

Let's just assume that for every Wingstop, BW3, Hooters, and Wing Zone that exists there 5x as many "other places to get wings" (and I think this is a very conservative number). By "other places to get wings" I mean everything from a great local wing chain like Show-Me's in St. Louis or Taco Mac in Atlanta to your local Applebees or Fridays. That gives us 7,500 locations (1,500 x 5).

And let's also assume that those "other places to get wings" sold on average 20% of what one of the big wing chain locations sold. That's 1,100 wings per location (5,500 x .2).

From the 7,500 other places to get wings we have another 8.3M wings.

The Grand Total

In my book, by combining the major wing chains and the other places to get wings, it's very likely that 16.5 million wings were sold on Super Bowl sunday. How's that for a new record!

Peace, love, and grease!

Scott "The Cluckbucket" Roth

No comments: